diff --git a/app/models/push/subscription.rb b/app/models/push/subscription.rb
index bd78482..e4345e1 100644
--- a/app/models/push/subscription.rb
+++ b/app/models/push/subscription.rb
@@ -14,9 +14,9 @@ class Push::Subscription < ApplicationRecord
   validates :endpoint, presence: true
   validate :validate_endpoint_url
 
-  def notification(**params)
+  def notification(badge: user.memberships.unread.count, **params)
     # Defer DNS lookup to the delivery worker to prevent rebinding
-    WebPush::Notification.new(**params, badge: user.memberships.unread.count, endpoint: endpoint, endpoint_ip_resolver: method(:resolved_endpoint_ip), p256dh_key: p256dh_key, auth_key: auth_key)
+    WebPush::Notification.new(**params, badge: badge, endpoint: endpoint, endpoint_ip_resolver: method(:resolved_endpoint_ip), p256dh_key: p256dh_key, auth_key: auth_key)
   end
 
   # Validate at point of use, not just when saved.
diff --git a/lib/web_push/pool.rb b/lib/web_push/pool.rb
index aeccea5..1326d3d 100644
--- a/lib/web_push/pool.rb
+++ b/lib/web_push/pool.rb
@@ -10,8 +10,12 @@ class WebPush::Pool
   end
 
   def queue(payload, subscriptions)
-    subscriptions.find_each do |subscription|
-      deliver_later(payload, subscription)
+    subscriptions.find_in_batches do |batch|
+      unread_counts = Membership.unread.where(user_id: batch.map(&:user_id)).group(:user_id).count
+
+      batch.each do |subscription|
+        deliver_later(payload, subscription, badge: unread_counts.fetch(subscription.user_id, 0))
+      end
     end
   end
 
@@ -22,9 +26,9 @@ class WebPush::Pool
   end
 
   private
-    def deliver_later(payload, subscription)
+    def deliver_later(payload, subscription, badge:)
       # Ensure any AR operations happen before we post to the thread pool
-      notification = subscription.notification(**payload)
+      notification = subscription.notification(**payload, badge: badge)
       subscription_id = subscription.id
 
       delivery_pool.post do
diff --git a/test/lib/web_push/pool_test.rb b/test/lib/web_push/pool_test.rb
new file mode 100644
index 0000000..1377cdb
--- /dev/null
+++ b/test/lib/web_push/pool_test.rb
@@ -0,0 +1,53 @@
+require "test_helper"
+
+class WebPush::PoolTest < ActiveSupport::TestCase
+  setup do
+    stub_web_push_dns_resolution
+    @pool = Rails.configuration.x.web_push_pool
+    @payload = { title: "Designers", body: "Hello", path: Rails.application.routes.url_helpers.room_path(rooms(:designers)) }
+  end
+
+  test "every notification carries its subscriber's unread room count as the badge" do
+    memberships(:jason_pets).update! unread_at: Time.current
+    memberships(:kevin_hq).update! unread_at: Time.current
+    memberships(:kevin_david_and_kevin).update! unread_at: Time.current
+    subscriptions = Push::Subscription.where(user: users(:david, :jason, :kevin))
+    expected = subscriptions.to_h { |subscription| [ subscription.endpoint, subscription.user.memberships.unread.count ] }
+    assert_equal [ 0, 1, 2 ], expected.values.sort
+
+    badges = Concurrent::Hash.new
+    WebPush.stubs(:payload_send).with { |options| badges[options[:endpoint]] = JSON.parse(options[:message]).dig("options", "data", "badge") }
+    @pool.queue(@payload, subscriptions)
+    wait_for_deliveries(3)
+
+    assert_equal expected, badges
+  end
+
+  test "queueing counts unread rooms per batch, not per subscription" do
+    WebPush.stubs(:payload_send)
+
+    two = Push::Subscription.where(user: users(:david, :jason))
+    four = Push::Subscription.where(user: users(:david, :jason, :jz, :kevin))
+    assert_equal [ 2, 4 ], [ two.count, four.count ]
+
+    queries_for_two = count_queries { @pool.queue(@payload, two) }
+    queries_for_four = count_queries { @pool.queue(@payload, four) }
+    wait_for_deliveries(6)
+
+    assert_equal queries_for_two, queries_for_four
+  end
+
+  private
+    def wait_for_deliveries(count)
+      Timeout.timeout(2) { sleep 0.01 while @pool.delivery_pool.completed_task_count < count }
+    end
+
+    def count_queries(&block)
+      count = 0
+      counter = ->(*, payload) { count += 1 unless payload[:name] == "SCHEMA" || payload[:cached] }
+      ActiveRecord::Base.uncached do
+        ActiveSupport::Notifications.subscribed(counter, "sql.active_record", &block)
+      end
+      count
+    end
+end
diff --git a/test/models/push/subscription_test.rb b/test/models/push/subscription_test.rb
index 6dce213..f6df6cd 100644
--- a/test/models/push/subscription_test.rb
+++ b/test/models/push/subscription_test.rb
@@ -125,6 +125,15 @@ class Push::SubscriptionTest < ActiveSupport::TestCase
     subscription.notification(title: "t", body: "b", path: "/").deliver
   end
 
+  test "the badge defaults to the subscriber's unread room count" do
+    memberships(:david_pets).update! unread_at: Time.current
+    memberships(:david_hq).update! unread_at: Time.current
+    subscription = build_subscription(endpoint: "https://fcm.googleapis.com/fcm/send/abc123")
+
+    WebPush.expects(:payload_send).with { |options| JSON.parse(options[:message]).dig("options", "data", "badge") == 2 }
+    subscription.notification(title: "t", body: "b", path: "/").deliver
+  end
+
   test "delivery sends with the pinned endpoint_ip" do
     subscription = build_subscription(endpoint: "https://fcm.googleapis.com/fcm/send/abc123")